#Netflix logo 2019 movie#
#Netflix logo 2019 drivers#
#Netflix logo 2019 driver#
#Netflix logo 2019 series#

#Netflix logo 2019 driver#

In addition to its inherent ability to innovate, its content marketing prowess, and its highly-personalized level of user experience (UX), Netflix's desire to keep its branding fresh is another big driver of its continued commercial success. Controversy swirled around the way it managed to be considered for inclusion – including the way they managed to bypass required theatrical release and financial reporting – which led to some strong (and widely tweeted) words from Netflix in support of the art of film. Its original production, the artful and critically-adored “ Roma” was nominated in 10 categories and came away with 3 wins. Taking things up a notch further in the ladder of success was Netflix’s first trip to the Oscars in March 2019.

#Netflix logo 2019 movie#

To build a buzz surrounding the biopic, Netflix took the movie to the Sundance Film Festival, creating excitement through their most engaged social media channels while earning influencer buy-in from the stars affiliated with the production, including Joel McHale (who played Chevy Chase), explaining National Lampoon’s tremendous influence on comedy over the past 40 years.Īs a result of this highly-entertaining cross-channel marketing campaign, the film received a great deal of media coverage, boosting Netflix’s brand awareness and expanding its reach in the original comedy genre.

Make 'em LaughĪ good example was the marketing campaign for ‘A Futile and Stupid Gesture’, a Netflix original movie about the co-creator of American comedy powerhouse National Lampoon. Moreover, by developing an ever-growing range of high-quality original content, the brand provides itself with a seemingly infinite wealth of creative content marketing opportunities to develop and deliver across channels. Not only does the Bandersnatch viewing model give viewers the autonomy to shape the narrative before them, but this intricate web of interactions offers the brand an extra layer of data-driven insight that will provide the fuel needed to continue evolving their content creation and personalization efforts. The highly-original 'choose your own adventure' narrative was generally well-received by critics and subscribers and was said to be the start of a new wave of highly-personalized immersive content that is likely to further boost its subscribership in the not so distant future.

#Netflix logo 2019 series#

Taking this notion to another level, Netflix has showcased its commitment to innovation in 2019 with the successful launch of Bandersnatch an interactive Netflix original film loosely based on its series Black Mirror.

And as a pioneer in its field, the platform’s functionality improves and evolves on a continual basis, offering its subscribers precisely tailored viewing recommendations based on their specific interests, preferences and viewing history.

It’s no secret that Netflix’s ongoing commitment to creating a highly-personalized user experience is one of the primary catalysts of the brand’s exponential growth.

#Netflix logo 2019 drivers#

Given its continued success (and unrivalled commercial domination), we thought it would be worth revisiting this most influential of entertainment brands as well as looking at the drivers of its ongoing growth and evolution. 2020 was a spectacularly successful year for Netflix, as it increased its subscriber to 180 million worldwide, and by the end of the year it had become more valuable than Disney. In our detailed case study we studied the superior marketing and branding capabilities of this highly-subscribed subscription video on demand (SVoD) service. In this age of immersive digital entertainment there are few more dominating forces than Netflix.